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| Certified
Grocers wanted to eliminate the expense of an offsite
food stylist and photographer while maintaining a professional-looking
insert. Along with having access to over 12,000 images
already available to our grocery customers, we recently
installed a state-of-art food preparation area with
a digital camera.
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| La-Z-Boy
needed 4-color scanning and color editing before producing
final film for many newspapers in the Chicagoland area,
all while trying to save a significant amount of money.
We utilized our fully staffed scanning department and
our multiple film output devices to meet and exceed
customer requested dates.
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| Centrella
needed to offer its grocers a weekly ad at group pricing,
while giving stores some flexibility on items and prices.
We produced an ad that gives each store its own logo
area, pricing changes and an option area enabling them
to customize the ad with their preferred items.
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| CDMA,
Chain Drug Marketing Association, is an association
of independent regional drug chains working with shared
resources to develop and profit from advertising, marketing,
and merchandising programs. CDMA asked Fisher to help
them introduce and launch a monthly photographical/color
circular program for member chains. Fisher designed
layouts, digitally photographed products, set copy,
built custom logos and verified custom changes and delivery
schedules with each member chain. The vice-president
of marketing for CDMA, Darren Deguire, says "Fisher's
customer service is the best. We needed a printer who
could work directly with our diverse members to efficiently
manage the workflow and help build a successful program."
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| Med-X
Drugs, a regional drug store chain, was looking for
a way to improve the image and impact of their bi-monthly
circular program without increasing costs. Fisher showed
Med-X a method that incorporates some in-home resources
with Fisher's digital photography capabilities which,
combined with the right paper, produced and affordable,
colorful circular program.
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